There is one rule above all — adapt or die

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Plan, plan, plan. It is drilled into the head of every business student. Write business plans, addressable market analyses, go-to-market strategies.

The idea is that a business is a structure and you are the architect. You can write a business into reality. You can tame the chaos. Every line will be translated into a living part of a vibrant business like the meticulous drafting notes on a building elevation. Every spreadsheet cell will blossom into a revenue stream or product line. Uncertainty can be tackled with contingency plans.

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If only things were so simple. …

About

Roy Lipski

Founder, Entrepreneur, CEO

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